Michelle Butt in the Media
Michelle Butt in the Media



Building a successful coaching, consulting or mentoring business hinges on your ability to close sales, particularly your high ticket, high value offers.

After 10+ years of coaching and mentoring, I have developed a human communication model called Facial Intelligence™ and a methodology built on this model to help coaches, consultants and mentors to close more sales, especially on those one on one sales calls for their high ticket products and services.

The F.A.S.T. (Facial Acuity Sales Tactics) Method is a proven method to increase close rates and ultimately serve more people. When you use the F.A.S.T Method in your business you not only increase your bottom line, you get to help more people change their lives and you change yours for the better too in the process.

The FAST Method with Michelle Butt



I partner with coaches, consultants and mentors to close more sales as they sell their high-ticket services and products via one on one sales calls.

After more than 10 years of studying human communication and creating the Facial Intelligence™ body of work, I’ve come to know a thing or two about how and what drives people to believe in someone else enough to buy from them.

I’ve built an understanding of how coaches, consultants and mentors need to show up to that crucial sales call in order to get that “yes” and truly begin the process of changing someone else’s life (and their own in the process).

I’ve helped myself and many other coaches and consultants to use the face of others as the blueprint and catalyst for gaining a client and increasing their business’s success and revenue.

I’ve been featured at TedXToronto, Reinvention Radio and OMTimes Magazine.

All my research and results have shown that the face is the starting place of any transformational journey and leveraging the information you see in a face is the key to changing the results you are getting in your sales process.

When it comes to 1:1 sales success, here’s what I know the fundamentals to be:


As a coach, consultant or mentor you must be able to establish your authority on that call.

People will not pay high ticket prices to someone who does not seem like they are the hands down expert in the problem they are seeking help with to solve.

You not only have to prove you have the right painkiller for their pain, you have to be able to show you know the exact dosage for them as well.


Once you establish your authority, you have to be able to build a genuine connection with your potential client.

This means more than being able to sympathize with them or say you know what they are going through. You must be able to step into their heart, head and life experiences and see where they are right now from their unique point of view. Then you must be able to show how you can get them to where they want to be in a way that resonates with how they do the world.


Trust comes when that potential client feels seen, heard, understood and respected by you and your ability to be the one who can help them solve their problem.

Until you have trust, you do not have a sale.

Trust comes when you see the relief and the belief that their problem will be solved by you on their face.


The FAST Method with Michelle Butt
Every feature, marking and wrinkle on a face tells us something about who that person is, how they think and feel, what their personality traits are and what impact their life experiences have had on their current circumstances.

The face is the dictionary of another human being. Understanding what a face is telling you, is the most valuable key to human connection there is (in my humble opinion).

When you are a coach, consultant or mentor and your purpose is to help people transform, the face is your secret weapon to facilitating the opportunity for that transformation to occur.

Honing your facial acuity so that you can have more success on those strategy calls; so that at that critical moment, your potential client can say yes to you and to themselves because you’ve been able to see who they are, what they need and how they need to hear what they need from the information on their face.

That’s what the F.A.S.T Method is all about: helping you as a coach, consultant and mentor see your potential client more clearly and connect more effectively with them so that you can be the person who serves them and you grow your business revenue in the process. . .